Craft Beer Gets in Costume for Halloween

Just in time for Halloween, we’ve released craft beer disguised in a can to beer lovers outside San Francisco. Our “Hell or High Watermelon” Wheat beer and “Brew Free! or Die” IPA are now available , in cans, in Alaska and the greater Bay Area, including Marin, Alameda and Contra Costa counties. They can be purchased:

at better bars and neighborhood stores,
at Beverages and More stores statewide in California,
at finer specialty food chain stores such as Whole Foods, Mollie Stone’s and Andronico’s,
and soon, in the Sacramento/Tahoe area.

CANverting bottled beer drinkers, one can at a time…

We’ve Survived Our First weBEERnar!

What happens when a dozen beer writers and bloggers get together to talk about beer in cans? We all learn more than we bargained for.

We recently hosted a “weBEERnar,” which is a fancy word for an online press conference about beer. (Aren’t we clever?) Everyone who participated received a can of each of our canned beers, “Brew Free! or Die” IPA and “Hell or High Watermelon” wheat beer. We all cracked them open together and talked about beer in cans. If you missed it, here’s a Q&A that recaps the CANversation:

Why do you can vs. bottle?
Quite CAN-didly, that’s the number one question we get around here. Cans are simply better for the beer--they keep it fresher by protecting it from light, they are lined so they don’t affect the flavor of the beer, and they fit the craft beer drinker’s lifestyle by going places where glass just doesn’t dare - like beaches, pools, boats, parks and golf courses. Cans are also better for the environment. They use less energy to produce and transport, and they are recycled far more often than glass.

Watermelon wheat – what were you thinking?
This was one of Nico’s recipes. Everyone who tried it loved it, but the logistics of cutting up hundreds of watermelons and scooping out the flesh was just too daunting for mass production. When Shaun figured out a way to make it work, there was no stopping him.


Who else is canning craft beer?
There are a handful of craft brewers out there putting their beers in a can, and we salute them for it! We’ve had quite a few good beers in a can, including Fat Tire, Caldera, and Oskar Blues, among others. 

Why do you think cans are the next big thing for craft brewers?
Craft brewers are pretty picky about their beer. They know what it should taste like, and that’s the way they want it to taste when someone takes a sip. Bottles can’t guarantee the flavor integrity the way today’s cans do.

Why the new names for the beers?
People aren’t necessarily expecting to find a craft beer in a can. So we wanted to give our canned beer a name and an image that would get people’s attention long enough to CANsider us. Once they drink the beer, we know they’ll be pleased. The new names are actually a clever marketing ploy to get people past their preCANceived notions about cans.

On the can it says 21st Amendment Brewery, Cold Springs, MN. What's up with that?
Building a canning facility from scratch is an expensive task. If we had to build our own canning facility, our beers would probably be in bottles. But once we decided we wanted cans, we were determined to make it work. We figured there must be some breweries in the Midwest who wouldn’t mind increasing the production on their canning lines, so we started looking. We found a fantastic partner in Cold Springs, MN who was willing to work with us to meet our unusually high standards for canned beer.

Are you going to be putting out additional flavors?
When we do, you’ll be the first to know.

When will your canned beers be available in vending machines?
This is a brilliant idea that we suspect will go nowhere soon, unfortunately.

21A to San Francisco: Can it!

We’ve sold almost all of the initial cases of our new craft beer in a can to San Francisco stores in just over a month since their debut in late July. We had confidence that it would sell well but this caught us off guard. We’ve started brewing more beer to keep up with demand. We will not rest until we have spread the gospel of good beer in a can to the rest of Can-ifornia.

We Drink What We Can, We Can What We Drink!

We’ve taken two of the pub’s favorite beers, the award-winning “Hell or High Watermelon” Wheat beer and “Brew Free! Or Die” IPA, and dressed them up in the finest package for a beer: the can.

“Hell or High Watermelon” Wheat, an American-style wheat beer made with hundreds of pounds of fresh pressed watermelon, and “Brew Free! or Die” IPA, a big, hoppy beer to be reckoned with, will both be available in cans in stores and bars throughout San Francisco beginning on Tuesday, July 22nd. To celebrate, the 21st Amendment is throwing a “Can Release Party” at the legendary Toronado bar, 547 Haight St. in San Francisco at 6 p.m. on that day. The beers will be distributed by DBI Beverage in San Francisco and will also be available in limited supply throughout California with wider distribution to follow.